+31 (0)88 88 321 88
V Skill HF-D8.1-007 cross-sector 11 skills

Sales forecasting and pipeline management

Records ongoing sales opportunities by stage, estimates probability and revenue and translates this into a forecast for the coming period.

How hrmforce measures this

Assessment method
Work sample test · rho 0.33 (SD 0.09)
hrmforce instrument
Work sample test, Knowledge test (client-specific)
Competency (50-framework)
Progress monitoring
Trainability
high
Demand outlook 2026 to 2030
rising

The candidate performs a representative work sample under standardised conditions.

Behavioural anchors

LevelBehaviour at this level
N1 Guided Updates the status of own sales opportunities in the customer system and reports which opportunities have lapsed.
works under supervision and follows instruction · routine, one variable at a time · own task
N3 Proficient Substantiates the own monthly forecast with opportunity stages and historical conversion and explains deviations from the previous forecast.
sets own approach and seeks input proactively · several variables, some ambiguity · own team or process
N5 Leading Sets up the forecasting method for the whole sales organisation and uses the outcomes for capacity and investment decisions.
sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession

N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.

Underlying skills

These skills inherit the assessment route and the behavioural anchors of this construct.

TSkillDefinitionDemand outlook 2026 to 2030
V Running a pipeline review
Pipeline review
Discusses status, next step and risk per opportunity and cleans up the pipeline. rising
V Building a sales forecast
Sales forecast
Estimates expected revenue for the coming period based on stage, probability and history. rising
V Analysing the sales funnel
Funnel analysis
Analyses where opportunities drop out of the funnel and names the cause per stage. rising
V Calculating stage conversion rates
Stage conversion
Calculates which share of opportunities passes each stage and compares this with earlier periods. rising
V Scoring deal probability
Win probability scoring
Assigns a weighted win probability to an opportunity on the basis of fixed criteria. rising
V Keeping CRM data clean
CRM data hygiene
Removes duplicate records, completes missing fields and closes outdated opportunities. declining
T Building a sales dashboard in Power BI Builds a dashboard with revenue, funnel and targets from CRM data for the sales team. rising
V Allocating sales targets across the team
Quota allocation
Distributes a revenue goal across accounts, regions and staff and makes the split traceable. rising
V Shortening the sales cycle
Sales cycle reduction
Identifies delaying steps in the sales process and shortens the time from first contact to order. rising
V Analysing lost deals
Win loss analysis
Finds the reason behind lost opportunities and translates findings into changes in offer or approach. rising
V Monthly sales closing report
Monthly sales close
Closes the sales month with realised revenue, deviation from target and explanation per team. rising
Free demo