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Online assessments

Sales skills

When to use it?(Pre)selection → development
GoalGiving insight into the sales skills of your top salesperson, and into the buying behaviour of the client and the communication style of your salespeople.
Time25 minutes

€ 104,- Per single assessment. Unlimited volume use with your own licence, up to 70% cheaper.

Scientifically validated 10,000+ participants · 4.9/5 stars
Sample report Sales skills

Vertrouwd door 1.200+ organisaties

RabobankSiemensFugroRoyal HaskoningDHVOffice DepotvidaXLGemeente AmsterdamPrinses Maxima CentrumCordaanSkidataRentokilGreenyardHoogheemraadschap van RijnlandRaiffeisen BankTaco MundoTCRUniqaFairtradeComputacentere-BoekhoudenDe KeyMinisterieRabobankSiemensFugroRoyal HaskoningDHVOffice DepotvidaXLGemeente AmsterdamPrinses Maxima CentrumCordaanSkidataRentokilGreenyardHoogheemraadschap van RijnlandRaiffeisen BankTaco MundoTCRUniqaFairtradeComputacentere-BoekhoudenDe KeyMinisterie
Explanation

Sales skills

The Sales Skills test results in 34 sales skills with an associated job profile and gives a clear picture of the skills with which a top salesperson distinguishes themselves.

Once those skills are clear, targeted work can be done on developing the other team members.

  • 34 sales skills
  • Sales process
  • Client buying behaviour
  • Hunter and farmer

The instrument also determines the client's buying behaviour and the salesperson's communication style. Questions that come up include: does someone sell on product features, benefits or added value, is the pipeline well filled and are employees managed on the right success criteria?

This test measures 34 sales skills, Sales process, Client buying behaviour, Hunter and farmer. You use it in the HR cycle: (Pre)selection → development. Clear overview of aptitude and motivation for the various phases in the sales process, translated into success chances for hunter and farmer. Completion takes 25 minutes (A combination of the personality and motivation questionnaire.) and you receive the results in your inbox, with no PDF to download.

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The core dimensions of this assessment, translated into work-related insights.

Example questions

A preview of what this assessment looks like in practice. The questions below are illustrative - the actual questionnaire is more extensive.

PREVIEW
Questionnaire

Example questions

1 of 6
  1. 1A client hesitates about the price. What do you do first?

    Map the bottlenecks firstFix the biggest symptom right awayAsk for extra budgetWait for instructions from above
  2. 2A process runs inefficiently. What is your first step?

  3. 3You receive conflicting instructions. How do you handle this?

  4. 4A colleague delivers too late. What do you do first?

  5. 5A customer is unhappy with the service. How do you respond?

  6. 6You spot a mistake that keeps recurring. What do you do?

Previous Next

Preview only, the questions are not clickable

Answer scale: Choose the most appropriate approach

Receive all sample questions? Leave your email and we'll send you a set of sample questions for Sales skills, plus an explanation of the report.
How it works

How to use Sales skills, in 3 steps

1

Choose your format

Order individually via the shop, or start with your own licensed portal for unlimited use.

2

Invite candidates

Send a personal invitation link in one click. Candidates complete it online, in their own language.

3

Receive the report

Once the questionnaire is completed, the clear report is ready, immediately usable in your conversation or decision.

Book a free demo View the licensing options
Floor Hendriks, HR specialist - hrmforce

Reliable insight

"Our instruments are scientifically validated and give organisations a reliable compass for selection and development."
Floor Hendriks, HR specialist
Meet the team →

Testimonials

I'm very impressed with hrmforce. Great quality, professionals are immediately available for advice, clear and good tests and clear reporting.
Hanneke de BruinGoogle review
Extremely customer-friendly and helpful. hrmforce helped me map the talents and development points of my employees, which gave the company a huge boost.
Esther MoolenaarGoogle review
Very pleasant and professional contact and good cooperation with Floor.
RenateGoogle review
Good service provider with excellent tools for talent development. This is how you move organisations forward.
Eric HoogewegGoogle review
Did a nice free colour test. Pleasant and quick feedback.
Juliëtte KamphuisGoogle review
The reports finally give us an objective conversation instead of gut feeling. We select faster and with more confidence.
HR advisorHealthcare organisation
A response within a day and clear feedback. The people we hire really fit the role better.
RecruiterManufacturing
The development reports make career conversations more concrete. Employees recognise themselves in them and act on them.
L&D managerFinancial services
Scientifically grounded yet practical. The support from the hrmforce team is pleasant and fast.
HR directorEducation
Structure in our interview cycle and less turnover. Tracking progress now takes us almost no time.
Recruitment team leadGovernment
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Theoretical framework

Scientific foundation

Situational judgment assessment

Assessing behaviour in realistic work situations with proven predictive value.

Supporting literature
  • McDaniel, M. A., et al. (2001). Use of situational judgment tests to predict job performance.
  • Lievens, F., Peeters, H., & Schollaert, E. (2008). Situational judgment tests: a review.
  • Motowidlo, S. J., Dunnette, M. D., & Carter, G. W. (1990). An alternative selection procedure: the low-fidelity simulation.
  • Whetzel, D. L., & McDaniel, M. A. (2009). Situational judgment tests: an overview of current research.
  • Lievens, F., & Motowidlo, S. J. (2016). Situational judgment tests: from measures of situational judgment to measures of general domain knowledge.

References illustrate the theoretical framework; hrmforce develops and validates the questionnaires in-house.

34 sales skills 3,8 Sales process 3,3 Client buying behaviour 2,4 Hunter and farmer 3,1 3,5 12345 example

Score per dimension on a five-point scale, the dotted line is the required level

Sample report, not the scores of a real candidate
Frequently asked questions

All about Sales skills

How many sales skills does the test measure?+

The test distinguishes 34 sales skills with an associated job profile.

Can I link the results to personality?+

Yes, you can directly generate a Big Fifty Personality report for insight into additional competencies.

How long does an online assessment take?+

Most assessments take 15 to 45 minutes. The exact time depends on the test type and number of sections; you work at your own pace and see an indication of the duration beforehand.

In which languages can I take the test?+

Our assessments are available in Dutch, English, German, French, Spanish and Romanian. Candidates choose their preferred language at the start, so language never gets in the way of a fair measurement.

What results do I get and what does the report look like?+

After completion you receive a clear report with scores, charts and a plain explanation per dimension. The report includes concrete insights and, where relevant, recommendations for selection or development.

Are the tests scientifically validated?+

Yes. Our instruments are built on established psychological models and validated through norming studies. We support construct and criterion validity with periodically updated data.

How reliable are the results?+

The tests have high reliability coefficients (internal consistency and test-retest). This means the scores are stable and consistent and provide a solid basis for decisions.

Can I subscribe or purchase a single test?+

Both are possible. You can buy a single administration for one candidate, or choose a subscription or credit bundle for frequent use with better rates and management via your own environment.

How do you handle privacy and the GDPR?+

We process data in line with the GDPR. Data is stored encrypted, used only for the agreed purpose and not shared with third parties. Candidates have rights of access and erasure.

Who are these assessments suitable for?+

The assessments suit selection, career guidance and development, from starters to experienced professionals. Each test states the target group and level for which it is most appropriate.

Can I combine multiple tests?+

Yes, tests combine well into a complete measurement. For example, you can pair personality with abilities or drivers for a broader and more reliable picture of a candidate.

What support and certification do you offer?+

We provide support with setup and interpretation and offer certification training for professional use. Documentation and personal advice are also available for any questions.

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