V Skill HF-D8.2-004 cross-sector 8 skills

Value proposition development

Formulates for a target group which problem the offering solves, what it delivers and how it differs from the alternatives.

How hrmforce measures this

The candidate performs a representative work sample under standardised conditions.

Level	Behaviour at this level
N1 Guided	Describes the features and benefits of an existing product in simple customer language following a fixed format. works under supervision and follows instruction · routine, one variable at a time · own task
N3 Proficient	Develops a proposition for a target group using customer information and tests it in conversations with existing customers. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process
N5 Leading	Determines the proposition portfolio of the organisation, chooses which propositions are dropped and links them to the multi year strategy. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession

N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.

These skills inherit the assessment route and the behavioural anchors of this construct.

T	Skill	Definition	Demand outlook 2026 to 2030
V	Filling in the value proposition canvas Value proposition canvas	Links customer jobs, pains and desired gains to products, pain relievers and gain creators.	rising
V	Sharply formulating the customer problem Problem statement	Describes in a few sentences which concrete problem the customer has and what it costs him.	rising
V	Determining the differentiator Unique selling point	Names how the offering truly differs from alternatives and why that matters to the customer.	rising
V	Gathering proof for claims Proof points	Collects figures, references and test results that substantiate the promises in the proposition.	rising
V	Testing the proposition with the target group Proposition testing	Presents the proposition to customers in the target group and adjusts the wording to their response.	rising
V	Choosing pricing for the proposition Pricing strategy	Chooses a price level and price form that match the value and what the market pays.	rising
V	Writing an elevator pitch Elevator pitch	Summarises the proposition in a few sentences an outsider immediately understands and remembers.	rising
V	Translating the proposition into sales material Sales collateral	Converts the proposition into copy for website, brochure and presentation that sellers actually use.	rising