G Behavioural competence HF-D8.2-001 transversal 7 skills

Market orientation

Follows what happens in the market, with customers and with competitors and includes that information in own choices and proposals.

How hrmforce measures this

Multiple exercises, multiple assessors, dimension-wise scoring.

This is a selection criterion, not a short-term development goal. Do not put a three-month development plan on it.

Level	Behaviour at this level
N1 Guided	Reads the customer newsletter and the sector news and raises striking signals during the team meeting. works under supervision and follows instruction · routine, one variable at a time · own task
N3 Proficient	Links signals from customers and competitors to the own offering and proposes adjustments on that basis. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process
N5 Leading	Translates market developments into the strategic agenda of the organisation and repositions the offering for the longer term. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession

N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.

These skills inherit the assessment route and the behavioural anchors of this construct.

T	Skill	Definition	Demand outlook 2026 to 2030
G	Following market trends Trend watching	Tracks developments in the own market through trade media, conversations and figures and shares findings.	rising
G	Relaying customer signals internally Voice of the customer	Brings customer remarks, wishes and complaints back to the colleagues who can act on them.	rising
G	Keeping an eye on competitors Competitor awareness	Knows who the main competitors are, what they offer and where they are strong or weak.	rising
G	Taking the customer perspective Customer perspective	Assesses own proposals and processes from the experience and interest of the customer.	rising
G	Keeping up with trade sources Industry reading	Reads industry publications, reports and newsletters and uses that knowledge in the work.	rising
G	Picking up opportunities from customer conversations Opportunity sensing	Hears needs in ordinary customer conversations that can lead to new offerings or extra revenue.	rising
G	Bringing outside insight inside Outside in thinking	Shares in meetings what happens outside the organisation and links it to internal choices.	rising