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V Skill HF-D9.7-004 sector-specific 11 kompetenser

Employer branding and recruitment

Finds and engages candidates through vacancy texts, channels and networks and guides them through the procedure up to an offer.

Hur hrmforce mäter detta

Bedömningsmetod
Work sample test · rho 0.33 (SD 0.09)
hrmforce instrument
Work sample test, Competency Check
Kompetens (50-ramverk)
Networking
Utbildningsbarhet
high
Prognos för efterfrågan 2026–2030
stable

The candidate performs a representative work sample under standardised conditions.

Beteendeankare

NivåBeteende på denna nivå
N1 Guided Posts a vacancy in the standard text format and tracks candidate responses in the system.
works under supervision and follows instruction · routine, one variable at a time · own task
N3 Proficient Independently determines channel and target group approach for a hard to fill vacancy and approaches candidates actively.
sets own approach and seeks input proactively · several variables, some ambiguity · own team or process
N5 Leading Determines the organisation's labour market strategy, steers recruitment results and positions the employer brand in the sector.
sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession

N2 och N4 är medvetet inte förankrade. Bedömarna placerar dem mellan förankringarna, i enlighet med konventionen O*NET.

Grundläggande kompetenser

Dessa kompetenser ärver bedömningsvägen och beteendeankarna för detta konstrukt.

TKompetensDefinitionPrognos för efterfrågan 2026–2030
V Writing a job advertisement
Job advertisement
Writes a vacancy with tasks, requirements, employment conditions and an appealing tone that fits the target group. declining
V Setting up recruitment communication
Recruitment marketing
Determines message, target group and channels for recruitment communication and aligns these with marketing and the department. stable
V Developing employer branding
Employer branding
Develops the employer brand into a promise, employee stories and visual material for the labour market. stable
T Sourcing candidates on LinkedIn
LinkedIn Recruiter · Sourcing
Finds passive candidates with search strings and filters on LinkedIn and approaches them with a personal message. stable
V Screening resumes for suitability
Resume screening
Compares resume and motivation with the agreed requirements and records a substantiated screening choice per candidate. declining
V Conducting a structured selection interview
Structured interview
Conducts a selection interview with fixed questions per competency, probing on behaviour and scoring on a rating scale. stable
T Using an applicant tracking system
Applicant tracking system
Manages vacancies, candidates and statuses in a recruitment system such as Carerix, OTYS or Recruitee. declining
V Carrying out a reference check
Reference check
Asks previous employers with the candidate consent how someone performed and records the answers. stable
V Conducting an offer conversation
Offer negotiation
Discusses salary, contract type and additional conditions with the candidate and records the offer in writing. stable
V Running a social media recruitment campaign
Social recruiting
Sets up an advertising campaign for vacancies through channels such as Meta or Instagram and manages cost per applicant. stable
V Analysing the recruitment funnel
Recruitment analytics
Measures flow per step in the hiring funnel, calculates time to hire and names where candidates drop out. rising
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