Employer Branding Specialist
Även känt som: Employer Brand Manager · Recruitment Marketing Specialist
Builds the organisation's position as an employer through stories, campaigns and channels, and makes sure vacancies reach and appeal to the right audiences.
The employer branding specialist works where hr and marketing meet and owns the employer brand and labour market communication. Unlike the recruiter, this role does not fill vacancies but creates intake and preference upstream. Selection often favours creative campaigns, while in practice the role fails on collecting genuine employee stories from departments that make no time for it and on demonstrating effect on applicant quality.
Kompetenser som ska mätas
Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.
| Kompetenser som ska mätas | Målnivå | hrmforce instrument | Bedömningsmetod | Beteendeankare på målnivå |
|---|---|---|---|---|
| Listening and probing Kompetens (50-ramverk): Listen | N4 | Big Fifty, 360 Feedback | 360-degree feedback | Summarises both the content and the feeling of the other party and probes until the real interest behind the request becomes visible. |
| interpersonal sensitivity Kompetens (50-ramverk): Sensitivity | N4 | Big Fifty, 360 Feedback, Colour Profile (Jung) | Personality questionnaire | Names observed tension or reticence during a conversation and adapts tone, pace and wording accordingly. |
| organisational awareness Kompetens (50-ramverk): Organizational Sensitivity | N4 | Big Fifty, Competency Check, 360 Feedback | Situational Judgement Test | Assesses which interests a proposal touches, involves the right people beforehand and chooses a suitable moment to raise it. |
| integrity and dependability Kompetens (50-ramverk): Integrity | N4 | Big Fifty (Integrity Scale), 360 Feedback, Structured interview | Personality questionnaire | Reports a possible conflict of interest on own initiative and asks for review before a decision is taken. |
| independence Kompetens (50-ramverk): Independence | N3 | Big Fifty, 15PF | Personality questionnaire | Takes a decision that departs from the group line, explains the reasoning behind it and accepts the consequences. |
Kort profil
De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.
| T | Kompetens | Målnivå | Vikt | Knockout | Bedömningsmetod |
|---|---|---|---|---|---|
| V | Employer branding and recruitment | N5 | 5 | ja | Work sample test |
| V | Advisory skill | N4 | 5 | ja | Assessment centre |
| V | Content marketing | N4 | 5 | nej | Portfolio or evidence |
| V | Applying brand positioning and visual identity | N4 | 5 | nej | Portfolio or evidence |
| G | Listening and probing | N4 | 4 | nej | 360-degree feedback |
| T | Social media communication | N4 | 4 | nej | Work sample test |
| G | interpersonal sensitivity | N4 | 4 | nej | Personality questionnaire |
| G | organisational awareness | N4 | 4 | nej | Situational Judgement Test |
| G | integrity and dependability | N4 | 4 | nej | Personality questionnaire |
| K | Applying basic employment law | N3 | 4 | ja | Knowledge test |
Se alla 24 kompetenser i den fullständiga profilen
Bedömningsverktyg för denna tjänst
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Knowledge test (client-specific)
Professional knowledge test, customized for each client
360 Feedback
Multiple assessments based on behavioral anchors
Portfolio
Evaluation of prior work against fixed criteria
Big Fifty
Personality questionnaire, 150 items, 25 factors
Structured interview
Behavioral interview with a fixed structure
Development Review
Structured development interview
Colour Profile (Jung)
Four color types, linked to Big Fifty factors
Big Fifty (Integrity Scale)
15PF
Personality Profile, a shorter alternative to the Big Fifty
Ability Scan
Aptitude Test: Verbal, Numerical, and Abstract Reasoning Skills
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