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FF04 Marketing, communication and content medior marketingservicesstaff functions

Communications Adviser

Også kendt som: Communications Consultant · Corporate Communications Adviser

Advises the board and line management on communication about policy, change and reputation, and turns this into messages, channels and press lines.

The communications adviser is a staff role close to decision making, focused on internal communication, change communication and reputation. Unlike a marketer, the goal is not sales but understanding, support and control of perception. Selection goes wrong when writing skill and channel knowledge dominate, while this role depends on contradicting a board that wants to send a message the organisation cannot live up to.

Kompetencer, der skal måles

Dette er adfærds- og kompetencekonstruktionerne i denne profil. Hver enkelt viser, hvilket spørgeskema i hrmforce der måler den.

Kompetencer, der skal måles Målniveau hrmforce instrument Evalueringsmetode Adfærdsmæssigt anker på målniveau
Creative thinking
Kompetence (50-rammeværk): Creativity
N4 Big Fifty, Competency Check Personality questionnaire Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
organisational awareness
Kompetence (50-rammeværk): Organizational Sensitivity
N4 Big Fifty, Competency Check, 360 Feedback Situational Judgement Test Assesses which interests a proposal touches, involves the right people beforehand and chooses a suitable moment to raise it.
external awareness
Kompetence (50-rammeværk): Environmental Awareness
N3 Big Fifty, Competency Check Structured interview Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility
Kompetence (50-rammeværk): Flexibility
N3 Big Fifty, 15PF, Competency Check Personality questionnaire Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De ti vigtigste kompetencer i denne profil. Den fulde profil med alle kompetencer, adfærdsmæssige ankerpunkter og vurderingsmetoder findes i downloadfilen.

T Kompetence Målniveau Vægt Knockout Evalueringsmetode
V Written expression N4 5 ja Work sample test
V Advisory skill N4 5 ja Assessment centre
V Stakeholder management N4 5 nej Assessment centre
V Internal and change communication N4 5 ja Portfolio or evidence
V Content creation for target audiences N4 5 ja Portfolio or evidence
V Content marketing N4 5 ja Portfolio or evidence
G Creative thinking N4 4 nej Personality questionnaire
V Editing and plain language N4 4 nej Work sample test
V Storytelling N4 4 nej Simulation
G organisational awareness N4 4 nej Situational Judgement Test

Se alle 23 kompetencer i den fulde profil

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