FF04 Marketing, communication and content medior marketingsalesoperational

Marketer

Også kendt som: Marketing Specialist · Marketing Officer

Executes marketing activities for a brand or proposition, from campaign planning and content production to reporting results per channel.

The marketer works under a marketing manager and combines planning, content production and channel management in a broad execution role. What distinguishes it from the online marketer is breadth, since this role works on brand and across channels rather than deep inside advertising platforms. Selection often overweights creative output, while the real bottleneck is planning and finishing several live campaigns at once without daily direction.

Kompetencer, der skal måles

Dette er adfærds- og kompetencekonstruktionerne i denne profil. Hver enkelt viser, hvilket spørgeskema i hrmforce der måler den.

Kompetencer, der skal måles	Målniveau	hrmforce instrument	Evalueringsmetode	Adfærdsmæssigt anker på målniveau
Creative thinking Kompetence (50-rammeværk): Creativity	N4	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Kompetence (50-rammeværk): Environmental Awareness	N3	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Kompetence (50-rammeværk): Flexibility	N3	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De ti vigtigste kompetencer i denne profil. Den fulde profil med alle kompetencer, adfærdsmæssige ankerpunkter og vurderingsmetoder findes i downloadfilen.

T	Kompetence	Målniveau	Vægt	Knockout	Evalueringsmetode
V	Written expression	N4	5	ja	Work sample test
V	Content creation for target audiences	N4	5	ja	Portfolio or evidence
V	Content marketing	N4	5	ja	Portfolio or evidence
G	Creative thinking	N4	4	nej	Personality questionnaire
V	Editing and plain language	N4	4	nej	Work sample test
V	Storytelling	N4	4	nej	Simulation
V	Customer segmentation and targeting	N3	4	nej	Work sample test
V	Marketing strategy	N3	4	nej	Work sample test
T	Managing digital advertising campaigns	N3	4	nej	Work sample test
V	Applying brand positioning and visual identity	N3	4	nej	Portfolio or evidence

Se alle 24 kompetencer i den fulde profil

Vurderingsværktøjer til denne stilling

18 målbare konstruktioner

Work sample test

Representative work sample under standardized conditions

8 målbare konstruktioner

Competency Check

Behavioral-Level Competency Assessment

7 målbare konstruktioner

Portfolio

Evaluation of prior work against fixed criteria

5 målbare konstruktioner

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 målbare konstruktioner

Big Fifty

Personality questionnaire, 150 items, 25 factors

2 målbare konstruktioner

360 Feedback

Multiple assessments based on behavioral anchors

1 målbare konstruktioner

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 målbare konstruktioner

Pulse Survey

Periodic measurement at the team and organizational levels