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FF03 Sales and account management senior salesB2Benterprise

Key Account Manager

Også kendt som: Strategic Account Manager · Global Account Manager

Owns a limited number of strategic customers, coordinates internal teams around them, and negotiates framework contracts and multi year cooperation.

The key account manager works with customers who represent a large share of revenue and who connect to the organisation at several levels. Unlike an account manager, a substantial part of the work is internal, because delivery, service and purchasing must be able to carry the customer commitments. Selection underestimates that internal work, since someone strong at the customer who cannot mobilise logistics, service and purchasing will not deliver the agreed customer value.

Kompetencer, der skal måles

Dette er adfærds- og kompetencekonstruktionerne i denne profil. Hver enkelt viser, hvilket spørgeskema i hrmforce der måler den.

Kompetencer, der skal måles Målniveau hrmforce instrument Evalueringsmetode Adfærdsmæssigt anker på målniveau
Persuasiveness
Kompetence (50-rammeværk): Persuasiveness
Knockout
N5 Big Fifty, Competency Check, 360 Feedback Assessment centre Wins board and external parties over to a far reaching change of course and sustains that support when resistance increases.
Client focus
Kompetence (50-rammeværk): Customer Focus
Knockout
N5 Big Fifty, Competency Check, 360 Feedback 360-degree feedback Translates client signals into changes in services and policy and holds the organisation accountable for the promised client experience.
Result orientation
Kompetence (50-rammeværk): Results-Orientation
N5 Big Fifty, Competency Check, 360 Feedback Personality questionnaire Sets the result agreements and performance measures for the organisation and upholds them when interests in play are conflicting.
Commercial capability
Kompetence (50-rammeværk): Commercial acumen
Knockout
N5 Big Fifty, Competency Check, 360 Feedback Assessment centre Sets the commercial course for the organisation, chooses which markets are served and accounts for those choices to the board.
Listening and probing
Kompetence (50-rammeværk): Listen
N5 Big Fifty, 360 Feedback 360-degree feedback Picks up sensitive signals in conversations with directors and supervisors and uses them to adjust organisational policy in good time.
Perseverance
Kompetence (50-rammeværk): Perseverance
N5 Big Fifty, 15PF, Mental Resilience (4C) Personality questionnaire Keeps multi year programmes on course despite sustained opposition and holds the organisation to the chosen direction after setbacks.
Market orientation
Kompetence (50-rammeværk): Market Orientation
N5 Big Fifty, Competency Check, 360 Feedback Assessment centre Translates market developments into the strategic agenda of the organisation and repositions the offering for the longer term.
Recovery after setbacks
Kompetence (50-rammeværk): Stress resilience
N4 Big Fifty, Mental Resilience (4C), 360 Feedback Personality questionnaire Analyses after a failed effort what went wrong, discusses it with those involved and starts a revised approach within a week.

Kort profil

De ti vigtigste kompetencer i denne profil. Den fulde profil med alle kompetencer, adfærdsmæssige ankerpunkter og vurderingsmetoder findes i downloadfilen.

T Kompetence Målniveau Vægt Knockout Evalueringsmetode
G Persuasiveness N5 5 ja Assessment centre
V Stakeholder management N5 5 nej Assessment centre
G Client focus N5 5 ja 360-degree feedback
G Result orientation N5 5 nej Personality questionnaire
G Commercial capability N5 5 ja Assessment centre
V Consultative selling N5 5 ja Assessment centre
V Account management N5 5 ja Structured interview
V Managing customer value and retention N4 5 ja Work sample test
V Conversation management N5 4 nej Assessment centre
G Listening and probing N5 4 nej 360-degree feedback

Se alle 28 kompetencer i den fulde profil

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