Public Information Officer
Også kendt som: Government Press Officer · Public Affairs Officer
Informs citizens and press on behalf of a government body about policy and decisions, answers media questions and prepares officials for public appearances.
The public information officer translates government policy into understandable information for citizens and media and ensures communication is factually correct and timely. Unlike a corporate spokesperson, this role works within the framework of open government and must actively share uncomfortable information too. Selection often looks at writing skill, while timely informing the press on a sensitive file before it leaks through another channel is what makes the difference in practice between control and a crisis.
Kompetencer, der skal måles
Dette er adfærds- og kompetencekonstruktionerne i denne profil. Hver enkelt viser, hvilket spørgeskema i hrmforce der måler den.
| Kompetencer, der skal måles | Målniveau | hrmforce instrument | Evalueringsmetode | Adfærdsmæssigt anker på målniveau |
|---|---|---|---|---|
| Creative thinking Kompetence (50-rammeværk): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Kompetence (50-rammeværk): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| assertiveness Kompetence (50-rammeværk): Assertiveness | N3 | Big Fifty, Colour Profile (Jung), 360 Feedback | Personality questionnaire | Raises a dissenting opinion in a team meeting, substantiates it and holds position when others raise objections. |
| Flexibility Kompetence (50-rammeværk): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Kort profil
De ti vigtigste kompetencer i denne profil. Den fulde profil med alle kompetencer, adfærdsmæssige ankerpunkter og vurderingsmetoder findes i downloadfilen.
| T | Kompetence | Målniveau | Vægt | Knockout | Evalueringsmetode |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | ja | Work sample test |
| V | Media relations and spokesmanship | N4 | 5 | ja | Simulation |
| V | Content creation for target audiences | N4 | 5 | ja | Portfolio or evidence |
| V | Marketing strategy | N4 | 5 | ja | Work sample test |
| V | Content marketing | N4 | 5 | ja | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | nej | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | nej | Work sample test |
| V | Storytelling | N4 | 4 | nej | Simulation |
| V | Customer segmentation and targeting | N3 | 4 | nej | Work sample test |
| T | Managing digital advertising campaigns | N3 | 4 | nej | Work sample test |
Se alle 25 kompetencer i den fulde profil
Vurderingsværktøjer til denne stilling
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
360 Feedback
Multiple assessments based on behavioral anchors
Colour Profile (Jung)
Four color types, linked to Big Fifty factors
15PF
Personality Profile, a shorter alternative to the Big Fifty
Pulse Survey
Periodic measurement at the team and organizational levels
Sammenlignelige stillinger
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