V Skill HF-D2.6-003 cross-sector 10 skills
Content creation for target audiences
Creating text, image and video for a defined audience and channel, with a message that prompts reading, viewing or action.
How hrmforce measures this
- Assessment method
- Portfolio or evidence
- hrmforce instrument
- Portfolio, Work sample test
- Competency (50-framework)
- Creativity
- Trainability
- high
- Demand outlook 2026 to 2030
- stable
A collection of prior work or results, assessed against fixed criteria.
Behavioural anchors
| Level | Behaviour at this level |
|---|---|
| N1 Guided | Creates a post following an existing format, selects a fitting photo and checks rights and accessibility. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Determines message, form and channel per audience, produces the content and improves it based on reach figures. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Sets the content strategy and brand guidelines, allocates resources across channels and accounts for results to the executive team. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.
Underlying skills
These skills inherit the assessment route and the behavioural anchors of this construct.
| T | Skill | Definition | Demand outlook 2026 to 2030 |
|---|---|---|---|
| V | Audience analysis for content Audience analysis · Target audience research | Determines who the audience is, which question it has and on which channel it can be reached. | stable |
| V | Building a content calendar Content calendar · Editorial calendar | Plans topics, channels and publication moments for a period in a clear calendar. | stable |
| V | Writing web copy Web copy · Online writing | Writes scannable web copy with headings, short paragraphs and a clear call to action. | stable |
| V | Writing a blog Blog writing · Blogging | Writes a blog with a personal angle, a clear point and a prompt to respond. | stable |
| V | Producing and editing video Video production · Video editing | Records video and edits it into a short film with image, sound, text and subtitles. | rising |
| V | Selecting and editing images Image selection · Photo editing | Chooses imagery that fits the message, edits it to size and arranges the rights for use. | stable |
| V | Writing SEO copy SEO copywriting · Search optimisation | Writes copy with search terms, heading structure and meta description so it is findable in search engines. | rising |
| T | Creating content in Canva Canva · Template based design | Creates images, carousels and videos in Canva for channels within the organisation's house style. | rising |
| V | Producing a podcast Podcast production · Audio content | Conceives, records and edits a podcast episode with guests, questions and a recognisable structure. | rising |
| V | Writing a content brief Content brief · Creative brief | Writes a brief with audience, message, channel, tone and desired action for a writer or designer. | stable |