FF04 Marketing, communication and content medior marketingsalesoperational

Marketer

Also known as: Marketing Specialist · Marketing Officer

Executes marketing activities for a brand or proposition, from campaign planning and content production to reporting results per channel.

The marketer works under a marketing manager and combines planning, content production and channel management in a broad execution role. What distinguishes it from the online marketer is breadth, since this role works on brand and across channels rather than deep inside advertising platforms. Selection often overweights creative output, while the real bottleneck is planning and finishing several live campaigns at once without daily direction.

Competencies to measure

These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.

Competencies to measure	Target level	hrmforce instrument	Assessment method	Behavioural anchor at target level
Creative thinking Competency (50-framework): Creativity	N4	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Competency (50-framework): Environmental Awareness	N3	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Competency (50-framework): Flexibility	N3	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Short profile

The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.

T	Skill	Target level	Weight	Knockout	Assessment method
V	Written expression	N4	5	yes	Work sample test
V	Content creation for target audiences	N4	5	yes	Portfolio or evidence
V	Content marketing	N4	5	yes	Portfolio or evidence
G	Creative thinking	N4	4	no	Personality questionnaire
V	Editing and plain language	N4	4	no	Work sample test
V	Storytelling	N4	4	no	Simulation
V	Customer segmentation and targeting	N3	4	no	Work sample test
V	Marketing strategy	N3	4	no	Work sample test
T	Managing digital advertising campaigns	N3	4	no	Work sample test
V	Applying brand positioning and visual identity	N3	4	no	Portfolio or evidence

See all 24 skills in the full profile

Assessment instruments for this job

18 measurable constructs

Work sample test

Representative work sample under standardized conditions

8 measurable constructs

Competency Check

Behavioral-Level Competency Assessment

7 measurable constructs

Portfolio

Evaluation of prior work against fixed criteria

5 measurable constructs

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 measurable constructs

Big Fifty

Personality questionnaire, 150 items, 25 factors

2 measurable constructs

360 Feedback

Multiple assessments based on behavioral anchors

1 measurable constructs

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 measurable constructs

Pulse Survey

Periodic measurement at the team and organizational levels