FF04 Marketing, communication and content junior marketingservicesoperational

Communications Officer

Also known as: Communications Assistant · Junior Communications Officer

Produces day to day communication materials such as newsletters, intranet, website and social posts, and supports advisers on larger communication projects.

The communications officer is an execution role working under a communications adviser or marketing manager on copy, materials and scheduling. Unlike the adviser, this role develops and publishes messages rather than setting the line. Selection often leans on enthusiasm and social media, while the work demands error free copy, version control and chasing information from colleagues who do not respond.

Competencies to measure

These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.

Competencies to measure	Target level	hrmforce instrument	Assessment method	Behavioural anchor at target level
Creative thinking Competency (50-framework): Creativity	N3	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Competency (50-framework): Environmental Awareness	N2	Big Fifty, Competency Check	Structured interview	Reads the information provided about clients and rules and names what this means for own tasks.
Flexibility Competency (50-framework): Flexibility	N2	Big Fifty, 15PF, Competency Check	Personality questionnaire	Switches to a different task as soon as the supervisor asks and leaves the work in hand in an orderly state.

Short profile

The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.

T	Skill	Target level	Weight	Knockout	Assessment method
V	Written expression	N4	5	yes	Work sample test
V	Content creation for target audiences	N3	5	yes	Portfolio or evidence
V	Content marketing	N3	5	yes	Portfolio or evidence
G	Creative thinking	N3	4	no	Personality questionnaire
V	Editing and plain language	N3	4	no	Work sample test
V	Internal and change communication	N3	4	no	Portfolio or evidence
V	Storytelling	N3	4	no	Simulation
V	Customer segmentation and targeting	N2	4	no	Work sample test
T	Managing digital advertising campaigns	N2	4	no	Work sample test
V	Applying brand positioning and visual identity	N2	4	no	Portfolio or evidence

See all 24 skills in the full profile

Assessment instruments for this job

18 measurable constructs

Work sample test

Representative work sample under standardized conditions

8 measurable constructs

Competency Check

Behavioral-Level Competency Assessment

7 measurable constructs

Portfolio

Evaluation of prior work against fixed criteria

4 measurable constructs

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 measurable constructs

Big Fifty

Personality questionnaire, 150 items, 25 factors

3 measurable constructs

360 Feedback

Multiple assessments based on behavioral anchors

1 measurable constructs

Pulse Survey

Periodic measurement at the team and organizational levels

1 measurable constructs

15PF

Personality Profile, a shorter alternative to the Big Fifty

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