FF04 Marketing, communication and content medior marketingsalesB2C

Campaign Manager

Also known as: Campaign Lead · Integrated Campaign Manager

Plans and directs marketing campaigns across multiple channels, coordinates agencies and internal specialists and monitors schedule, budget and campaign results.

The campaign manager sits between strategy and execution and is the hub between creation, media, sales and external partners. Unlike the marketing manager, this role does not set positioning but makes sure a campaign goes live on time, on budget and measurably. Selection stalls on the assumption that campaign experience suffices, while the bottleneck is steering parties without formal authority and holding deadlines when deliverables arrive late.

Competencies to measure

These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.

Competencies to measure	Target level	hrmforce instrument	Assessment method	Behavioural anchor at target level
Creative thinking Competency (50-framework): Creativity	N4	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Competency (50-framework): Environmental Awareness	N3	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Competency (50-framework): Flexibility	N3	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Short profile

The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.

T	Skill	Target level	Weight	Knockout	Assessment method
V	Written expression	N4	5	yes	Work sample test
V	Content creation for target audiences	N4	5	yes	Portfolio or evidence
V	Working in projects	N4	5	no	Work sample test
V	Marketing strategy	N4	5	yes	Work sample test
V	Content marketing	N4	5	yes	Portfolio or evidence
T	Managing digital advertising campaigns	N4	5	yes	Work sample test
V	Marketing analytics and attribution	N4	5	yes	Work sample test
G	Creative thinking	N4	4	no	Personality questionnaire
V	Editing and plain language	N4	4	no	Work sample test
V	Storytelling	N4	4	no	Simulation

See all 25 skills in the full profile

Assessment instruments for this job

19 measurable constructs

Work sample test

Representative work sample under standardized conditions

9 measurable constructs

Competency Check

Behavioral-Level Competency Assessment

7 measurable constructs

Portfolio

Evaluation of prior work against fixed criteria

6 measurable constructs

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 measurable constructs

Big Fifty

Personality questionnaire, 150 items, 25 factors

2 measurable constructs

360 Feedback

Multiple assessments based on behavioral anchors

1 measurable constructs

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 measurable constructs

Pulse Survey

Periodic measurement at the team and organizational levels

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