Communications Adviser
Also known as: Communications Consultant · Corporate Communications Adviser
Advises the board and line management on communication about policy, change and reputation, and turns this into messages, channels and press lines.
The communications adviser is a staff role close to decision making, focused on internal communication, change communication and reputation. Unlike a marketer, the goal is not sales but understanding, support and control of perception. Selection goes wrong when writing skill and channel knowledge dominate, while this role depends on contradicting a board that wants to send a message the organisation cannot live up to.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| organisational awareness Competency (50-framework): Organizational Sensitivity | N4 | Big Fifty, Competency Check, 360 Feedback | Situational Judgement Test | Assesses which interests a proposal touches, involves the right people beforehand and chooses a suitable moment to raise it. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Advisory skill | N4 | 5 | yes | Assessment centre |
| V | Stakeholder management | N4 | 5 | no | Assessment centre |
| V | Internal and change communication | N4 | 5 | yes | Portfolio or evidence |
| V | Content creation for target audiences | N4 | 5 | yes | Portfolio or evidence |
| V | Content marketing | N4 | 5 | yes | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | no | Work sample test |
| V | Storytelling | N4 | 4 | no | Simulation |
| G | organisational awareness | N4 | 4 | no | Situational Judgement Test |
See all 23 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Big Fifty
Personality questionnaire, 150 items, 25 factors
360 Feedback
Multiple assessments based on behavioral anchors
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Structured interview
Behavioral interview with a fixed structure
Pulse Survey
Periodic measurement at the team and organizational levels
15PF
Personality Profile, a shorter alternative to the Big Fifty
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