Content Marketer
Also known as: Content Marketing Specialist · Content Manager
Develops and produces content per audience and channel, manages the content calendar and measures which topics contribute to reach and conversion.
The content marketer works from audience and customer journey and delivers both the plan and much of the production. The difference from a copywriter is that this role also owns distribution, calendar and measurability. Selection often tests writing quality only, while in practice the role fails on sustaining a publishing rhythm and cutting topics that deliver nothing.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| V | Content creation for target audiences | N5 | 5 | yes | Portfolio or evidence |
| V | Content marketing | N5 | 5 | yes | Portfolio or evidence |
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Storytelling | N4 | 5 | no | Simulation |
| V | Marketing strategy | N4 | 5 | yes | Work sample test |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | no | Work sample test |
| V | Improving customer journey and experience | N4 | 4 | no | Work sample test |
| V | Customer segmentation and targeting | N3 | 4 | no | Work sample test |
| T | Managing digital advertising campaigns | N3 | 4 | no | Work sample test |
See all 23 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
360 Feedback
Multiple assessments based on behavioral anchors
15PF
Personality Profile, a shorter alternative to the Big Fifty
Pulse Survey
Periodic measurement at the team and organizational levels
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