Social Media Manager
Also known as: Social Media Specialist · Community Manager
Sets and executes social media policy, produces content per platform, monitors the online conversation and reports on reach and engagement.
The social media manager combines content production, community management and advertising within social channels. Unlike the digital marketer, this role also manages public response and brand tone rather than just media budget. Selection often looks at a large personal following, while the role in practice fails on responding calmly to negative publicity and respecting internal rules about what may be published.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| T | Social media communication | N5 | 5 | yes | Work sample test |
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Content creation for target audiences | N4 | 5 | yes | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | no | Work sample test |
| V | Storytelling | N4 | 4 | no | Simulation |
| V | Content marketing | N4 | 4 | no | Portfolio or evidence |
| V | Customer segmentation and targeting | N3 | 4 | no | Work sample test |
| T | Managing digital advertising campaigns | N3 | 4 | no | Work sample test |
| V | Applying brand positioning and visual identity | N3 | 4 | no | Portfolio or evidence |
See all 23 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Big Fifty
Personality questionnaire, 150 items, 25 factors
Knowledge test (client-specific)
Professional knowledge test, customized for each client
360 Feedback
Multiple assessments based on behavioral anchors
Conflict Styles
Preferred style in conflict situations
15PF
Personality Profile, a shorter alternative to the Big Fifty
Comparable jobs
26 skills in the profile · senior
Marketer24 skills in the profile · medior
Digital Marketer23 skills in the profile · medior
Content Marketer23 skills in the profile · medior
Communications Adviser23 skills in the profile · medior
Communications Officer24 skills in the profile · junior
Campaign Manager25 skills in the profile · medior
SEO Specialist23 skills in the profile · medior