Visual communication and data storytelling
Presenting figures and processes in charts, graphs and diagrams that support the message and lead the reader to the correct conclusion.
How hrmforce measures this
- Assessment method
- Work sample test · rho 0.33 (SD 0.09)
- hrmforce instrument
- Work sample test, Portfolio
- Competency (50-framework)
- Creativity
- Trainability
- high
- Demand outlook 2026 to 2030
- rising
The candidate performs a representative work sample under standardised conditions.
Behavioural anchors
| Level | Behaviour at this level |
|---|---|
| N1 Guided | Creates a chart in an existing template, adds a title and names the unit shown on the axis. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Chooses a fitting chart type per message, removes unnecessary styling and writes the conclusion above the figure. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Sets guidelines for visualisation and dashboard use across the organisation and judges whether displayed figures represent reality fairly. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.
Underlying skills
These skills inherit the assessment route and the behavioural anchors of this construct.
| T | Skill | Definition | Demand outlook 2026 to 2030 |
|---|---|---|---|
| V | Choosing the right chart type Chart selection · Chart type choice | Chooses the chart type that fits the question and the data and avoids misleading representations. | rising |
| V | Setting up a dashboard Dashboard design · KPI dashboard | Designs an overview with the indicators the user needs to steer or to spot issues. | rising |
| V | Briefing an infographic Infographic brief · Design brief | Writes a briefing for a designer with message, data, audience and intended conclusion. | stable |
| V | Visualising a process Process visualisation · Process diagram | Turns a work process into a readable diagram with steps, roles and decision points for a broad audience. | stable |
| T | Data visualisation in Power BI Power BI · BI reporting | Builds reports and visuals in Power BI with filters and drill down options for end users. | rising |
| V | Building a data story Data storytelling · Narrative with data | Orders figures into a story with a starting point, a tension and a conclusion that prompts action. | rising |
| V | Colour use and legibility in figures Colour accessibility · Chart legibility | Chooses colours, contrast and labels so a figure stays legible also for colour blind readers. | rising |
| T | Creating visuals in Canva Canva · Graphic templates | Creates images, slides and social media posts in Canva within the organisation's house style. | rising |
| V | Creating a map visualisation Map visualisation · Thematic mapping | Turns data per area or location into a map with a fitting classification and legend. | rising |