Commercial Manager
Även känt som: Head of Commerce · Commercial Lead
Directs sales, marketing and customer contact in a mid sized company, sets prices and terms, and connects commercial plans to production capacity.
The commercial manager combines leading the sales department with responsibility for pricing policy, marketing and sometimes the internal sales desk. Unlike a sales manager, the role covers not only selling behaviour but also what is sold at which margin. In practice selection focuses too much on selling talent and too little on price build up and margin control, which is precisely where the profitability of the commercial department is decided.
Kompetenser som ska mätas
Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.
| Kompetenser som ska mätas | Målnivå | hrmforce instrument | Bedömningsmetod | Beteendeankare på målnivå |
|---|---|---|---|---|
| Persuasiveness Kompetens (50-ramverk): Persuasiveness Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Wins board and external parties over to a far reaching change of course and sustains that support when resistance increases. |
| Client focus Kompetens (50-ramverk): Customer Focus Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | 360-degree feedback | Translates client signals into changes in services and policy and holds the organisation accountable for the promised client experience. |
| Directing and steering people Kompetens (50-ramverk): Management | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Designs the management line for the whole organisation, addresses managers on their style and defines what good steering means here. |
| Result orientation Kompetens (50-ramverk): Results-Orientation | N5 | Big Fifty, Competency Check, 360 Feedback | Personality questionnaire | Sets the result agreements and performance measures for the organisation and upholds them when interests in play are conflicting. |
| Commercial capability Kompetens (50-ramverk): Commercial acumen Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Sets the commercial course for the organisation, chooses which markets are served and accounts for those choices to the board. |
| Listening and probing Kompetens (50-ramverk): Listen | N5 | Big Fifty, 360 Feedback | 360-degree feedback | Picks up sensitive signals in conversations with directors and supervisors and uses them to adjust organisational policy in good time. |
| Perseverance Kompetens (50-ramverk): Perseverance | N5 | Big Fifty, 15PF, Mental Resilience (4C) | Personality questionnaire | Keeps multi year programmes on course despite sustained opposition and holds the organisation to the chosen direction after setbacks. |
| Market orientation Kompetens (50-ramverk): Market Orientation | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Translates market developments into the strategic agenda of the organisation and repositions the offering for the longer term. |
| Recovery after setbacks Kompetens (50-ramverk): Stress resilience | N4 | Big Fifty, Mental Resilience (4C), 360 Feedback | Personality questionnaire | Analyses after a failed effort what went wrong, discusses it with those involved and starts a revised approach within a week. |
Kort profil
De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.
| T | Kompetens | Målnivå | Vikt | Knockout | Bedömningsmetod |
|---|---|---|---|---|---|
| G | Persuasiveness | N5 | 5 | ja | Assessment centre |
| G | Client focus | N5 | 5 | ja | 360-degree feedback |
| G | Directing and steering people | N5 | 5 | nej | Assessment centre |
| G | Result orientation | N5 | 5 | nej | Personality questionnaire |
| G | Commercial capability | N5 | 5 | ja | Assessment centre |
| V | Consultative selling | N5 | 5 | ja | Assessment centre |
| V | Account management | N5 | 5 | ja | Structured interview |
| V | Price negotiation | N5 | 5 | ja | Assessment centre |
| V | Conversation management | N5 | 4 | nej | Assessment centre |
| G | Listening and probing | N5 | 4 | nej | 360-degree feedback |
Se alla 28 kompetenser i den fullständiga profilen
Bedömningsverktyg för denna tjänst
Competency Check
Behavioral-Level Competency Assessment
360 Feedback
Multiple assessments based on behavioral anchors
Big Fifty
Personality questionnaire, 150 items, 25 factors
Work sample test
Representative work sample under standardized conditions
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Mental Resilience (4C)
Mental Resilience According to the 4C Model
Communication Styles
Preferred communication style
Conflict Styles
Preferred style in conflict situations
15PF
Personality Profile, a shorter alternative to the Big Fifty
Portfolio
Evaluation of prior work against fixed criteria
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