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FF04 Marketing, communication and content medior marketingITservicesB2C

Community Manager

Også kendt som: Online Community Lead

Builds and moderates an online community around a brand or product, stimulates interaction between members and tracks customer sentiment and recurring topics.

The community manager keeps a group of users or customers active and engaged on a platform, answers questions and intervenes on unwanted behaviour. Unlike a social media manager, the emphasis is on two way conversation between members rather than one way content from the brand. Selection often looks at affinity with the platform, while consistently and promptly stepping in on a rising discussion before it escalates determines in practice whether a community keeps feeling safe.

Kompetencer, der skal måles

Dette er adfærds- og kompetencekonstruktionerne i denne profil. Hver enkelt viser, hvilket spørgeskema i hrmforce der måler den.

Kompetencer, der skal måles Målniveau hrmforce instrument Evalueringsmetode Adfærdsmæssigt anker på målniveau
Creative thinking
Kompetence (50-rammeværk): Creativity
N4 Big Fifty, Competency Check Personality questionnaire Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
Empathy in service delivery
Kompetence (50-rammeværk): Sensitivity
N3 Big Fifty, 360 Feedback Personality questionnaire Puts self in the position of a client in a vulnerable situation, chooses words carefully and keeps the agreement businesslike.
external awareness
Kompetence (50-rammeværk): Environmental Awareness
N3 Big Fifty, Competency Check Structured interview Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility
Kompetence (50-rammeværk): Flexibility
N3 Big Fifty, 15PF, Competency Check Personality questionnaire Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De ti vigtigste kompetencer i denne profil. Den fulde profil med alle kompetencer, adfærdsmæssige ankerpunkter og vurderingsmetoder findes i downloadfilen.

T Kompetence Målniveau Vægt Knockout Evalueringsmetode
V Written expression N4 5 ja Work sample test
V Content creation for target audiences N4 5 ja Portfolio or evidence
V Marketing strategy N4 5 ja Work sample test
V Content marketing N4 5 ja Portfolio or evidence
G Creative thinking N4 4 nej Personality questionnaire
V Editing and plain language N4 4 nej Work sample test
T Social media communication N4 4 ja Work sample test
V Storytelling N4 4 nej Simulation
V de-escalating and setting limits N4 4 ja Situational Judgement Test
V Customer segmentation and targeting N3 4 nej Work sample test

Se alle 25 kompetencer i den fulde profil

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