Storytelling
Bringing a message in narrative form with characters, tension and a core point, so that the listener remembers and retells the content.
How hrmforce measures this
- Assessment method
- Simulation
- hrmforce instrument
- Work sample test, Competency Check
- Competency (50-framework)
- Present
- Trainability
- medium
- Demand outlook 2026 to 2030
- rising
Simulated work situation, usually digital, with standardised scoring.
Behavioural anchors
| Level | Behaviour at this level |
|---|---|
| N1 Guided | Uses an example from practice to make a figure or a rule understandable for colleagues in the team. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Builds a story with starting situation, turning point and outcome around a client case and links it to the message. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Develops the story of the organisation, has it recur across all channels and teaches managers to tell it themselves. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 and N4 are deliberately not anchored. Raters place them between the anchors, following the O*NET convention.
Underlying skills
These skills inherit the assessment route and the behavioural anchors of this construct.
| T | Skill | Definition | Demand outlook 2026 to 2030 |
|---|---|---|---|
| V | Building a narrative arc Narrative arc · Story structure | Builds a story with an opening situation, a complication and an ending that carries the message. | rising |
| V | Linking a message to a personal story Personal story · Signature story | Links a business message to a personal experience so the listener remembers the core point. | rising |
| V | Writing a customer case Customer case study · Success story | Writes a case story with the client situation, the approach taken and the demonstrable result. | stable |
| V | Naming hero and obstacle Protagonist and obstacle · Hero's journey | Chooses who the protagonist in the story is and which obstacle that person must overcome. | rising |
| V | Applying tension and pacing Tension building · Narrative pacing | Paces information so the listener wants to know what happens next before the conclusion lands. | rising |
| V | Using an anecdote in a presentation Using anecdotes · Opening story | Opens or breaks a presentation with a short true event that illustrates the point at once. | rising |
| V | Choosing imagery and metaphors Metaphor selection · Imagery | Chooses an image or metaphor that makes the abstract point clear at once for this audience. | rising |
| V | Tailoring a story to the audience Audience tailored storytelling | Adapts characters, examples and tone of the story to what this group recognises and values. | rising |