V Skill HF-D8.2-004 cross-sector 8 umiejętności
Value proposition development
Formulates for a target group which problem the offering solves, what it delivers and how it differs from the alternatives.
W jaki sposób serwis hrmforce to mierzy
- Metoda oceny
- Work sample test · rho 0.33 (SD 0.09)
- hrmforce narzędzie
- Work sample test, Competency Check
- Kompetencje (50-ramowe)
- Innovative capacity
- Możliwość szkolenia
- high
- Prognoza popytu na lata 2026–2030
- rising
The candidate performs a representative work sample under standardised conditions.
Kotwice behawioralne
| Poziom | Zachowanie na tym poziomie |
|---|---|
| N1 Guided | Describes the features and benefits of an existing product in simple customer language following a fixed format. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Develops a proposition for a target group using customer information and tests it in conversations with existing customers. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Determines the proposition portfolio of the organisation, chooses which propositions are dropped and links them to the multi year strategy. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 i N4 celowo nie zostały przypisane do konkretnych punktów odniesienia. Oceniający umieszczają je pomiędzy punktami odniesienia, zgodnie z konwencją O*NET.
Podstawowe umiejętności
Umiejętności te dziedziczą ścieżkę oceny oraz punkty odniesienia behawioralne tej konstrukcji.
| T | Umiejętności | Definicja | Prognoza popytu na lata 2026–2030 |
|---|---|---|---|
| V | Filling in the value proposition canvas Value proposition canvas | Links customer jobs, pains and desired gains to products, pain relievers and gain creators. | rising |
| V | Sharply formulating the customer problem Problem statement | Describes in a few sentences which concrete problem the customer has and what it costs him. | rising |
| V | Determining the differentiator Unique selling point | Names how the offering truly differs from alternatives and why that matters to the customer. | rising |
| V | Gathering proof for claims Proof points | Collects figures, references and test results that substantiate the promises in the proposition. | rising |
| V | Testing the proposition with the target group Proposition testing | Presents the proposition to customers in the target group and adjusts the wording to their response. | rising |
| V | Choosing pricing for the proposition Pricing strategy | Chooses a price level and price form that match the value and what the market pays. | rising |
| V | Writing an elevator pitch Elevator pitch | Summarises the proposition in a few sentences an outsider immediately understands and remembers. | rising |
| V | Translating the proposition into sales material Sales collateral | Converts the proposition into copy for website, brochure and presentation that sellers actually use. | rising |