Commercial Manager
Znane również jako: Head of Commerce · Commercial Lead
Directs sales, marketing and customer contact in a mid sized company, sets prices and terms, and connects commercial plans to production capacity.
The commercial manager combines leading the sales department with responsibility for pricing policy, marketing and sometimes the internal sales desk. Unlike a sales manager, the role covers not only selling behaviour but also what is sold at which margin. In practice selection focuses too much on selling talent and too little on price build up and margin control, which is precisely where the profitability of the commercial department is decided.
Kompetencje, które należy oceniać
Oto konstrukty behawioralne i kompetencyjne zawarte w tym profilu. Przy każdym z nich podano, który kwestionariusz hrmforce służy do jego pomiaru.
| Kompetencje, które należy oceniać | Poziom docelowy | hrmforce narzędzie | Metoda oceny | Kotwica behawioralna na poziomie docelowym |
|---|---|---|---|---|
| Persuasiveness Kompetencje (50-ramowe): Persuasiveness Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Wins board and external parties over to a far reaching change of course and sustains that support when resistance increases. |
| Client focus Kompetencje (50-ramowe): Customer Focus Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | 360-degree feedback | Translates client signals into changes in services and policy and holds the organisation accountable for the promised client experience. |
| Directing and steering people Kompetencje (50-ramowe): Management | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Designs the management line for the whole organisation, addresses managers on their style and defines what good steering means here. |
| Result orientation Kompetencje (50-ramowe): Results-Orientation | N5 | Big Fifty, Competency Check, 360 Feedback | Personality questionnaire | Sets the result agreements and performance measures for the organisation and upholds them when interests in play are conflicting. |
| Commercial capability Kompetencje (50-ramowe): Commercial acumen Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Sets the commercial course for the organisation, chooses which markets are served and accounts for those choices to the board. |
| Listening and probing Kompetencje (50-ramowe): Listen | N5 | Big Fifty, 360 Feedback | 360-degree feedback | Picks up sensitive signals in conversations with directors and supervisors and uses them to adjust organisational policy in good time. |
| Perseverance Kompetencje (50-ramowe): Perseverance | N5 | Big Fifty, 15PF, Mental Resilience (4C) | Personality questionnaire | Keeps multi year programmes on course despite sustained opposition and holds the organisation to the chosen direction after setbacks. |
| Market orientation Kompetencje (50-ramowe): Market Orientation | N5 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Translates market developments into the strategic agenda of the organisation and repositions the offering for the longer term. |
| Recovery after setbacks Kompetencje (50-ramowe): Stress resilience | N4 | Big Fifty, Mental Resilience (4C), 360 Feedback | Personality questionnaire | Analyses after a failed effort what went wrong, discusses it with those involved and starts a revised approach within a week. |
Krótki profil
Dziesięć najważniejszych umiejętności w tym profilu. Pełny profil zawierający wszystkie umiejętności, punkty odniesienia behawioralne i metody oceny znajduje się w pliku do pobrania.
| T | Umiejętności | Poziom docelowy | Waga | Knockout | Metoda oceny |
|---|---|---|---|---|---|
| G | Persuasiveness | N5 | 5 | tak | Assessment centre |
| G | Client focus | N5 | 5 | tak | 360-degree feedback |
| G | Directing and steering people | N5 | 5 | nie | Assessment centre |
| G | Result orientation | N5 | 5 | nie | Personality questionnaire |
| G | Commercial capability | N5 | 5 | tak | Assessment centre |
| V | Consultative selling | N5 | 5 | tak | Assessment centre |
| V | Account management | N5 | 5 | tak | Structured interview |
| V | Price negotiation | N5 | 5 | tak | Assessment centre |
| V | Conversation management | N5 | 4 | nie | Assessment centre |
| G | Listening and probing | N5 | 4 | nie | 360-degree feedback |
Zobacz wszystkie 28 umiejętności w pełnym profilu
Narzędzia oceny dla tego stanowiska
Competency Check
Behavioral-Level Competency Assessment
360 Feedback
Multiple assessments based on behavioral anchors
Big Fifty
Personality questionnaire, 150 items, 25 factors
Work sample test
Representative work sample under standardized conditions
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Mental Resilience (4C)
Mental Resilience According to the 4C Model
Communication Styles
Preferred communication style
Conflict Styles
Preferred style in conflict situations
15PF
Personality Profile, a shorter alternative to the Big Fifty
Portfolio
Evaluation of prior work against fixed criteria
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