Sales and account management
Delivers revenue and customer value by building relationships, advising on solutions and closing agreements, distinguished by repeated exposure to rejection and hard result targets.
Example roles: account manager, sales manager, business developer, inside sales representative, key account manager, commercial adviser
Base profile of the family
Every job in this family inherits this profile and deviates from it with a limited number of additions, adjustments and removals. The target levels below apply to the medior level.
| T | Skill | Target level | Weight | Knockout |
|---|---|---|---|---|
| G | Commercial capability | N4 | 5 | yes |
| V | Consultative selling | N4 | 5 | yes |
| V | Account management | N4 | 5 | yes |
| G | Persuasiveness | N4 | 5 | yes |
| G | Client focus | N4 | 5 | yes |
| G | Result orientation | N4 | 5 | no |
| V | Acquisition and lead generation | N4 | 4 | no |
| V | Price negotiation | N4 | 4 | no |
| V | Sales forecasting and pipeline management | N3 | 4 | no |
| G | Market orientation | N4 | 4 | no |
| V | Negotiating | N4 | 4 | no |
| V | Conversation management | N4 | 4 | no |
| G | Listening and probing | N4 | 4 | no |
| V | networking | N4 | 4 | no |
| V | relationship management | N4 | 4 | no |
| G | Perseverance | N4 | 4 | no |
| V | Contracting and closing | N3 | 3 | no |
| V | Value proposition development | N3 | 3 | no |
| V | Managing customer value and retention | N3 | 3 | no |
| G | Recovery after setbacks | N3 | 3 | no |
| K | Basic contract law knowledge | N2 | 1 | no |
| V | Reporting and dashboard building | N2 | 2 | no |
| V | Time management and prioritising | N3 | 2 | no |
Seniority adjustment
These values are added to every target level of the family and then clamped to 1 to 5.
Jobs 26
Works on new customers in a software or technology setting, takes over qualified leads, and moves them through a defined sales process to a signed contract.
Manages and develops an own customer portfolio in the field, holds sales conversations on site, issues proposals, and works to revenue and margin targets.
Directs the full bidding process on large tenders, coordinates internal experts and subcontractors and sets the win strategy and pricing of the proposal.
Opens new markets, channels or propositions, validates demand with potential customers, and converts first contracts into a transferable customer portfolio.
Delivers revenue through partners, resellers or distributors, sets channel terms and margins, and enables partners to sell the proposition independently.
Holds end responsibility for the entire commercial function, from proposition and pricing to sales and marketing, and sits on the executive board.
Directs sales, marketing and customer contact in a mid sized company, sets prices and terms, and connects commercial plans to production capacity.
Builds revenue in foreign markets through distributors or agents and arranges contracts, pricing and documentation for cross border delivery.
Sells actively from the office to existing and new customers against a personal target, follows up leads by phone, and closes smaller orders independently.
Advises individuals or businesses on insurance coverage, compares policies and insurers and guides clients through taking out cover and filing claims.
Handles customer enquiries from the office, prepares calculations and quotations, processes orders, and keeps field sales informed of customer agreements.
Builds an own customer portfolio under guidance, holds first conversations, prepares quotations, and learns the sales process and product knowledge in practice.
Owns a limited number of strategic customers, coordinates internal teams around them, and negotiates framework contracts and multi year cooperation.
Guides the purchase or sale of homes or commercial property, values real estate, negotiates price and terms and manages the process through to notarial transfer.
Maintains an existing customer portfolio, reviews usage and satisfaction periodically, renews contracts, and spots opportunities to extend the service.
Leads a store team, steers on revenue, stock and customer experience and is responsible for staff scheduling, presentation and outlet results.
Advises customers in the shop or showroom on products, closes the sale including finance or delivery, and tracks personal daily turnover.
Sells services or software by analysing the customer's situation and building a tailored proposal together with internal specialists.
Sets the sales strategy for markets and channels, directs sales managers, builds the revenue budget, and accounts for commercial results at board level.
Supports account managers in complex technical sales, builds demos and proof of concepts and translates customer requirements into a feasible technical solution and quote.
Leads a sales team, divides territories and targets, coaches selling behaviour, and is accountable for the team's revenue forecast.
Supports the sales team with quotations, contract files, reporting and diary management, without a personal revenue target, and keeps customer data current.
Serves larger and more complex customers with multiple decision makers, negotiates multi year agreements, and coaches less experienced account managers on content.
Sells technical products or installations by translating the customer requirement into a technical solution, and calculates what that solution costs and returns.
Sells products or services by telephone to consumers or small businesses, works to call guidelines and daily volumes, and records every call outcome.
Gathers and processes tender documents, tracks deadlines and completeness of bid files and supports the bid manager in compiling proposals.