Retail Sales Team Leader
Also known as: Store Manager · Retail Team Leader
Leads a store team, steers on revenue, stock and customer experience and is responsible for staff scheduling, presentation and outlet results.
The retail sales team leader is present on the shop floor daily and combines leading a team with personal sales results and store presentation. Unlike a shift leader, they carry full responsibility for staffing, stock and revenue of the outlet, not just for part of a day. Selection often looks at sales figures from a previous role, while staff scheduling around illness and peak demand more often determines in practice whether the outlet hits its targets.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Result orientation Competency (50-framework): Results-Orientation Knockout | N5 | Big Fifty, Competency Check, 360 Feedback | Personality questionnaire | Sets the result agreements and performance measures for the organisation and upholds them when interests in play are conflicting. |
| Persuasiveness Competency (50-framework): Persuasiveness Knockout | N4 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Chooses per counterpart the argument that matches their interest and checks along the way whether the agreement is genuine. |
| Client focus Competency (50-framework): Customer Focus Knockout | N4 | Big Fifty, Competency Check, 360 Feedback | 360-degree feedback | Uncovers the real need behind a client question, makes a fitting proposal and checks after delivery whether it works. |
| Commercial capability Competency (50-framework): Commercial acumen Knockout | N4 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Discusses additional services with existing customers on own initiative and records the revenue opportunity in the customer file. |
| Listening and probing Competency (50-framework): Listen | N4 | Big Fifty, 360 Feedback | 360-degree feedback | Summarises both the content and the feeling of the other party and probes until the real interest behind the request becomes visible. |
| Perseverance Competency (50-framework): Perseverance | N4 | Big Fifty, 15PF, Mental Resilience (4C) | Personality questionnaire | Keeps seeking alternative routes on a stalled case and involves others in that search on own initiative. |
| Market orientation Competency (50-framework): Market Orientation | N4 | Big Fifty, Competency Check, 360 Feedback | Assessment centre | Links signals from customers and competitors to the own offering and proposes adjustments on that basis. |
| Recovery after setbacks Competency (50-framework): Stress resilience | N3 | Big Fifty, Mental Resilience (4C), 360 Feedback | Personality questionnaire | Analyses after a failed effort what went wrong, discusses it with those involved and starts a revised approach within a week. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| G | Result orientation | N5 | 5 | yes | Personality questionnaire |
| G | Persuasiveness | N4 | 5 | yes | Assessment centre |
| G | Client focus | N4 | 5 | yes | 360-degree feedback |
| G | Commercial capability | N4 | 5 | yes | Assessment centre |
| V | Consultative selling | N4 | 5 | yes | Assessment centre |
| V | Account management | N4 | 5 | yes | Structured interview |
| V | Conversation management | N4 | 4 | no | Assessment centre |
| G | Listening and probing | N4 | 4 | no | 360-degree feedback |
| V | Negotiating | N4 | 4 | no | Assessment centre |
| V | networking | N4 | 4 | no | Structured interview |
See all 25 skills in the full profile
Assessment instruments for this job
Competency Check
Behavioral-Level Competency Assessment
360 Feedback
Multiple assessments based on behavioral anchors
Big Fifty
Personality questionnaire, 150 items, 25 factors
Work sample test
Representative work sample under standardized conditions
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Mental Resilience (4C)
Mental Resilience According to the 4C Model
Communication Styles
Preferred communication style
Conflict Styles
Preferred style in conflict situations
15PF
Personality Profile, a shorter alternative to the Big Fifty
Portfolio
Evaluation of prior work against fixed criteria
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