V Skill HF-D8.3-002 cross-sector 12 umiejętności
Content marketing
Devises, creates and schedules text, images and video for the channels of the organisation so the target group is reached and engaged.
W jaki sposób serwis hrmforce to mierzy
- Metoda oceny
- Portfolio or evidence
- hrmforce narzędzie
- Work sample test, Portfolio
- Kompetencje (50-ramowe)
- Creativity
- Możliwość szkolenia
- high
- Prognoza popytu na lata 2026–2030
- rising
A collection of prior work or results, assessed against fixed criteria.
Kotwice behawioralne
| Poziom | Zachowanie na tym poziomie |
|---|---|
| N1 Guided | Publishes supplied posts according to the content calendar and checks language, imagery and links before publication. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Creates an own content calendar per target group, writes the texts and steers on reach and engagement. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Determines the content policy and brand voice of the organisation and decides on the use of editors, agency and channels. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 i N4 celowo nie zostały przypisane do konkretnych punktów odniesienia. Oceniający umieszczają je pomiędzy punktami odniesienia, zgodnie z konwencją O*NET.
Podstawowe umiejętności
Umiejętności te dziedziczą ścieżkę oceny oraz punkty odniesienia behawioralne tej konstrukcji.
| T | Umiejętności | Definicja | Prognoza popytu na lata 2026–2030 |
|---|---|---|---|
| V | Building a content calendar Content calendar | Plans topics, formats and publication dates per channel and assigns an owner per item. | rising |
| V | Conducting keyword research Keyword research | Finds which terms the audience searches, at what volume and competition, and selects the promising ones. | rising |
| V | Writing SEO copy SEO copywriting | Writes readable web copy in which search terms, headings and internal links are purposefully used. | rising |
| V | Carrying out on-page optimisation On-page SEO | Improves titles, meta descriptions, heading structure, images and loading speed of pages. | rising |
| V | Setting up link building Link building | Acquires references from relevant external sites through cooperation, guest articles and mentions. | rising |
| V | Writing a blog article Blog writing | Writes an article with clear structure, practical examples and a clear next step for the reader. | declining |
| V | Scheduling social media posts Social media scheduling | Creates and schedules posts per platform and matches text, image and timing to the channel. | rising |
| V | Producing video content for social Short form video | Devises, films and edits short videos that hold attention on social channels. | rising |
| V | Producing a whitepaper or ebook Whitepaper | Writes and designs a substantive document that generates leads as a gated download. | rising |
| V | Producing a podcast or webinar Webinar production | Arranges topic, guests, technology and promotion of a broadcast and publishes the recording. | rising |
| V | Repurposing content across channels Content repurposing | Converts an existing piece of content into shorter or different forms for multiple channels. | rising |
| T | Using Semrush for SEO | Analyses keywords, rankings and backlinks in Semrush and derives improvement actions from it. | rising |