FF04 Marketing, communication and content senior marketingmanagementsales

Marketing Manager

Znane również jako: Head of Marketing · Marketing Lead

Sets marketing strategy, leads the marketing team and is accountable for brand positioning, budget allocation and the return on all campaigns.

The marketing manager reports to the board or the commercial director and steers marketers, specialists and external agencies. Unlike a marketer or campaign manager, this role decides on positioning, channel mix and budget rather than on execution. Selection typically fails because candidates are chosen on an appealing campaign portfolio, while the role depends on defending budget to the board and daring to stop channels that underperform.

Kompetencje, które należy oceniać

Oto konstrukty behawioralne i kompetencyjne zawarte w tym profilu. Przy każdym z nich podano, który kwestionariusz hrmforce służy do jego pomiaru.

Kompetencje, które należy oceniać	Poziom docelowy	hrmforce narzędzie	Metoda oceny	Kotwica behawioralna na poziomie docelowym
Creative thinking Kompetencje (50-ramowe): Creativity	N5	Big Fifty, Competency Check	Personality questionnaire	Breaks through common assumptions in the field, brings in renewing solution directions and gives others room to experiment.
Directing and steering people Kompetencje (50-ramowe): Management	N5	Big Fifty, Competency Check, 360 Feedback	Assessment centre	Designs the management line for the whole organisation, addresses managers on their style and defines what good steering means here.
external awareness Kompetencje (50-ramowe): Environmental Awareness	N4	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Kompetencje (50-ramowe): Flexibility	N4	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Krótki profil

Dziesięć najważniejszych umiejętności w tym profilu. Pełny profil zawierający wszystkie umiejętności, punkty odniesienia behawioralne i metody oceny znajduje się w pliku do pobrania.

T	Umiejętności	Poziom docelowy	Waga	Knockout	Metoda oceny
V	Written expression	N5	5	tak	Work sample test
V	Content creation for target audiences	N5	5	tak	Portfolio or evidence
V	Marketing strategy	N5	5	tak	Work sample test
V	Content marketing	N5	5	tak	Portfolio or evidence
V	Marketing analytics and attribution	N4	5	tak	Work sample test
G	Creative thinking	N5	4	nie	Personality questionnaire
V	Editing and plain language	N5	4	nie	Work sample test
V	Storytelling	N5	4	nie	Simulation
G	Directing and steering people	N5	4	nie	Assessment centre
V	Value proposition development	N5	4	nie	Work sample test

Zobacz wszystkie 26 umiejętności w pełnym profilu

Narzędzia oceny dla tego stanowiska

19 mierzalne konstrukty

Work sample test

Representative work sample under standardized conditions

11 mierzalne konstrukty

Competency Check

Behavioral-Level Competency Assessment

7 mierzalne konstrukty

Portfolio

Evaluation of prior work against fixed criteria

4 mierzalne konstrukty

Knowledge test (client-specific)

Professional knowledge test, customized for each client

4 mierzalne konstrukty

Big Fifty

Personality questionnaire, 150 items, 25 factors

3 mierzalne konstrukty

360 Feedback

Multiple assessments based on behavioral anchors

1 mierzalne konstrukty

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 mierzalne konstrukty

Pulse Survey

Periodic measurement at the team and organizational levels