Digital Marketer
Znane również jako: Online Marketing Specialist · Performance Marketer
Manages digital channels and advertising budgets, optimises campaigns on measurable results and reports on cost per lead or per sale.
The digital marketer works on performance and spends the day in advertising platforms, analytics and conversion data. Unlike the content marketer or brand manager, this role is judged on measurable channel performance rather than brand building. Selection often only checks platform familiarity, while the real differentiator is understanding attribution and being able to justify why a budget shift is defensible.
Kompetencje, które należy oceniać
Oto konstrukty behawioralne i kompetencyjne zawarte w tym profilu. Przy każdym z nich podano, który kwestionariusz hrmforce służy do jego pomiaru.
| Kompetencje, które należy oceniać | Poziom docelowy | hrmforce narzędzie | Metoda oceny | Kotwica behawioralna na poziomie docelowym |
|---|---|---|---|---|
| Creative thinking Kompetencje (50-ramowe): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Kompetencje (50-ramowe): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Kompetencje (50-ramowe): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Krótki profil
Dziesięć najważniejszych umiejętności w tym profilu. Pełny profil zawierający wszystkie umiejętności, punkty odniesienia behawioralne i metody oceny znajduje się w pliku do pobrania.
| T | Umiejętności | Poziom docelowy | Waga | Knockout | Metoda oceny |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | tak | Work sample test |
| V | Content creation for target audiences | N4 | 5 | tak | Portfolio or evidence |
| V | Content marketing | N4 | 5 | tak | Portfolio or evidence |
| T | Managing digital advertising campaigns | N4 | 5 | tak | Work sample test |
| V | Marketing analytics and attribution | N4 | 5 | tak | Work sample test |
| G | Creative thinking | N4 | 4 | nie | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | nie | Work sample test |
| V | Storytelling | N4 | 4 | nie | Simulation |
| V | Data analysis | N4 | 4 | nie | Work sample test |
| T | Email and marketing automation | N4 | 4 | nie | Work sample test |
Zobacz wszystkie 23 umiejętności w pełnym profilu
Narzędzia oceny dla tego stanowiska
Work sample test
Representative work sample under standardized conditions
Portfolio
Evaluation of prior work against fixed criteria
Competency Check
Behavioral-Level Competency Assessment
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
360 Feedback
Multiple assessments based on behavioral anchors
Ability Scan
Aptitude Test: Verbal, Numerical, and Abstract Reasoning Skills
15PF
Personality Profile, a shorter alternative to the Big Fifty
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