T Tool or technology HF-D8.3-006 cross-sector 10 umiejętności
Email and marketing automation
Configures email sequences, forms and rules in an automation platform that respond to the behaviour of recipients.
W jaki sposób serwis hrmforce to mierzy
- Metoda oceny
- Work sample test · rho 0.33 (SD 0.09)
- hrmforce narzędzie
- Work sample test
- Możliwość szkolenia
- high
- Prognoza popytu na lata 2026–2030
- rising
The candidate performs a representative work sample under standardised conditions.
Kotwice behawioralne
| Poziom | Zachowanie na tym poziomie |
|---|---|
| N1 Guided | Sends a newsletter with an existing template to the correct list and checks the test message first. works under supervision and follows instruction · routine, one variable at a time · own task |
| N3 Proficient | Builds an own sequence with conditions and triggers, tests it and improves it based on open and click rates. sets own approach and seeks input proactively · several variables, some ambiguity · own team or process |
| N5 Leading | Determines the setup and data rules of the automation platform and establishes which sequences apply across the organisation. sets the standard and the policy · strategic, under high uncertainty · organisation, value chain or profession |
N2 i N4 celowo nie zostały przypisane do konkretnych punktów odniesienia. Oceniający umieszczają je pomiędzy punktami odniesienia, zgodnie z konwencją O*NET.
Podstawowe umiejętności
Umiejętności te dziedziczą ścieżkę oceny oraz punkty odniesienia behawioralne tej konstrukcji.
| T | Umiejętności | Definicja | Prognoza popytu na lata 2026–2030 |
|---|---|---|---|
| T | Building an email flow Email flow | Builds a series of emails with delays and conditions that responds to recipient behaviour. | rising |
| T | Setting up and sending a newsletter Newsletter | Compiles content and layout of a newsletter, selects the mailing list and sends on time. | rising |
| T | Using Mailchimp | Manages lists, templates and campaigns in Mailchimp and reads the statistics per send. | rising |
| T | Using HubSpot Marketing Hub | Configures workflows, forms, lists and reporting in HubSpot for marketing and lead follow up. | rising |
| T | Setting up lead scoring Lead scoring | Assigns points to profile and behaviour so sales picks up the most mature leads first. | rising |
| T | Building forms and landing pages Landing page building | Builds forms and landing pages that pass data correctly through to the customer system. | rising |
| T | Managing segmentation lists List management | Manages static and dynamic lists with rules so every recipient receives the right emails. | rising |
| V | Optimising email performance Email optimisation | Improves opens, clicks and unsubscribes by testing subject lines, timing and content. | rising |
| K | Safeguarding email deliverability Email deliverability | Knows and arranges authentication, reputation and list hygiene so mail arrives in the inbox. | rising |
| K | Managing consent and unsubscribes Consent management | Records consent, processes unsubscribes immediately and keeps the administration demonstrably in order. | rising |