FF04 Marketing, communication and content medior marketingsalesB2C

Campaign Manager

Även känt som: Campaign Lead · Integrated Campaign Manager

Plans and directs marketing campaigns across multiple channels, coordinates agencies and internal specialists and monitors schedule, budget and campaign results.

The campaign manager sits between strategy and execution and is the hub between creation, media, sales and external partners. Unlike the marketing manager, this role does not set positioning but makes sure a campaign goes live on time, on budget and measurably. Selection stalls on the assumption that campaign experience suffices, while the bottleneck is steering parties without formal authority and holding deadlines when deliverables arrive late.

Kompetenser som ska mätas

Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.

Kompetenser som ska mätas	Målnivå	hrmforce instrument	Bedömningsmetod	Beteendeankare på målnivå
Creative thinking Kompetens (50-ramverk): Creativity	N4	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Kompetens (50-ramverk): Environmental Awareness	N3	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Kompetens (50-ramverk): Flexibility	N3	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.

T	Kompetens	Målnivå	Vikt	Knockout	Bedömningsmetod
V	Written expression	N4	5	ja	Work sample test
V	Content creation for target audiences	N4	5	ja	Portfolio or evidence
V	Working in projects	N4	5	nej	Work sample test
V	Marketing strategy	N4	5	ja	Work sample test
V	Content marketing	N4	5	ja	Portfolio or evidence
T	Managing digital advertising campaigns	N4	5	ja	Work sample test
V	Marketing analytics and attribution	N4	5	ja	Work sample test
G	Creative thinking	N4	4	nej	Personality questionnaire
V	Editing and plain language	N4	4	nej	Work sample test
V	Storytelling	N4	4	nej	Simulation

Se alla 25 kompetenser i den fullständiga profilen

Bedömningsverktyg för denna tjänst

19 mätbara konstruktioner

Work sample test

Representative work sample under standardized conditions

9 mätbara konstruktioner

Competency Check

Behavioral-Level Competency Assessment

7 mätbara konstruktioner

Portfolio

Evaluation of prior work against fixed criteria

6 mätbara konstruktioner

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 mätbara konstruktioner

Big Fifty

Personality questionnaire, 150 items, 25 factors

2 mätbara konstruktioner

360 Feedback

Multiple assessments based on behavioral anchors

1 mätbara konstruktioner

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 mätbara konstruktioner

Pulse Survey

Periodic measurement at the team and organizational levels

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