Marketing, communication and content

Manages the positioning, identity and brand experience of a brand or brand portfolio and safeguards consistency across all channels and expressions.

Plans and directs marketing campaigns across multiple channels, coordinates agencies and internal specialists and monitors schedule, budget and campaign results.

Advises the board and line management on communication about policy, change and reputation, and turns this into messages, channels and press lines.

Produces day to day communication materials such as newsletters, intranet, website and social posts, and supports advisers on larger communication projects.

Builds and moderates an online community around a brand or product, stimulates interaction between members and tracks customer sentiment and recurring topics.

Develops and produces content per audience and channel, manages the content calendar and measures which topics contribute to reach and conversion.

Writes persuasive and informative copy for campaigns, websites and advertisements based on a briefing, audience and brand voice.

Manages digital channels and advertising budgets, optimises campaigns on measurable results and reports on cost per lead or per sale.

Develops and sends email campaigns and newsletters, segments the database, tests variants and optimises on opens, clicks and conversion.

Organises corporate or public events from concept to execution, directs suppliers and venues and safeguards budget, programme and safety on the day itself.

Raises donations and funds for a charity or social organisation, maintains contact with donors and writes applications to grant making funds.

Produces communication resources aimed at employees, such as intranet and newsletters, and supports managers in conveying change and policy.

Executes marketing activities for a brand or proposition, from campaign planning and content production to reporting results per channel.

Builds and maintains automated customer journeys, lead scoring and email flows in the marketing platform and connects these to crm and website data.

Coordinates day to day marketing activities, schedules and suppliers, keeps track of running actions and makes sure materials are ready on time.

Sets marketing strategy, leads the marketing team and is accountable for brand positioning, budget allocation and the return on all campaigns.

Translates a product or service into a proposition, target audiences and sales arguments and supports sales with materials and market insight at launch.

Informs citizens and press on behalf of a government body about policy and decisions, answers media questions and prepares officials for public appearances.

Deploys advertising budget on search engines and ad networks, manages bids and audiences and optimises daily on cost per conversion.

Improves the findability of a website and its content in search engines by analysing and adjusting technical setup, structure and copy.

Sets and executes social media policy, produces content per platform, monitors the online conversation and reports on reach and engagement.

Speaks to the press on behalf of the organisation or its executives, prepares press lines and manages perception around sensitive topics.

Writes short, functional copy for buttons, error messages and screen flows in digital products, and tests whether users understand and act on the text.

Writes, edits and publishes copy in the content management system and keeps website and intranet current, findable and understandable for the audience.