FF04 Marketing, communication and content medior marketingsalesoperational

Marketer

Även känt som: Marketing Specialist · Marketing Officer

Executes marketing activities for a brand or proposition, from campaign planning and content production to reporting results per channel.

The marketer works under a marketing manager and combines planning, content production and channel management in a broad execution role. What distinguishes it from the online marketer is breadth, since this role works on brand and across channels rather than deep inside advertising platforms. Selection often overweights creative output, while the real bottleneck is planning and finishing several live campaigns at once without daily direction.

Kompetenser som ska mätas

Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.

Kompetenser som ska mätas	Målnivå	hrmforce instrument	Bedömningsmetod	Beteendeankare på målnivå
Creative thinking Kompetens (50-ramverk): Creativity	N4	Big Fifty, Competency Check	Personality questionnaire	Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further.
external awareness Kompetens (50-ramverk): Environmental Awareness	N3	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Kompetens (50-ramverk): Flexibility	N3	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.

T	Kompetens	Målnivå	Vikt	Knockout	Bedömningsmetod
V	Written expression	N4	5	ja	Work sample test
V	Content creation for target audiences	N4	5	ja	Portfolio or evidence
V	Content marketing	N4	5	ja	Portfolio or evidence
G	Creative thinking	N4	4	nej	Personality questionnaire
V	Editing and plain language	N4	4	nej	Work sample test
V	Storytelling	N4	4	nej	Simulation
V	Customer segmentation and targeting	N3	4	nej	Work sample test
V	Marketing strategy	N3	4	nej	Work sample test
T	Managing digital advertising campaigns	N3	4	nej	Work sample test
V	Applying brand positioning and visual identity	N3	4	nej	Portfolio or evidence

Se alla 24 kompetenser i den fullständiga profilen

Bedömningsverktyg för denna tjänst

18 mätbara konstruktioner

Work sample test

Representative work sample under standardized conditions

8 mätbara konstruktioner

Competency Check

Behavioral-Level Competency Assessment

7 mätbara konstruktioner

Portfolio

Evaluation of prior work against fixed criteria

5 mätbara konstruktioner

Knowledge test (client-specific)

Professional knowledge test, customized for each client

3 mätbara konstruktioner

Big Fifty

Personality questionnaire, 150 items, 25 factors

2 mätbara konstruktioner

360 Feedback

Multiple assessments based on behavioral anchors

1 mätbara konstruktioner

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 mätbara konstruktioner

Pulse Survey

Periodic measurement at the team and organizational levels