SEO Specialist
Även känt som: Search Engine Optimisation Specialist · Organic Search Specialist
Improves the findability of a website and its content in search engines by analysing and adjusting technical setup, structure and copy.
The SEO specialist works where content, technology and data meet, usually with a long term mandate around organic traffic. Unlike the SEA specialist, this role does not buy reach but builds it, which makes results measurable later. Selection often goes wrong by testing tooling and checklists, while the real work is justifying priorities to developers and editors who have to implement the changes.
Kompetenser som ska mätas
Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.
| Kompetenser som ska mätas | Målnivå | hrmforce instrument | Bedömningsmetod | Beteendeankare på målnivå |
|---|---|---|---|---|
| Creative thinking Kompetens (50-ramverk): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Kompetens (50-ramverk): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Kompetens (50-ramverk): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Kort profil
De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.
| T | Kompetens | Målnivå | Vikt | Knockout | Bedömningsmetod |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | ja | Work sample test |
| V | Content creation for target audiences | N4 | 5 | ja | Portfolio or evidence |
| V | Data analysis | N4 | 5 | nej | Work sample test |
| V | Content marketing | N4 | 5 | nej | Portfolio or evidence |
| V | Marketing analytics and attribution | N4 | 5 | ja | Work sample test |
| G | Creative thinking | N4 | 4 | nej | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | nej | Work sample test |
| V | Storytelling | N4 | 4 | nej | Simulation |
| V | Customer segmentation and targeting | N3 | 4 | nej | Work sample test |
| T | Managing digital advertising campaigns | N3 | 4 | nej | Work sample test |
Se alla 23 kompetenser i den fullständiga profilen
Bedömningsverktyg för denna tjänst
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
Ability Scan
Aptitude Test: Verbal, Numerical, and Abstract Reasoning Skills
360 Feedback
Multiple assessments based on behavioral anchors
15PF
Personality Profile, a shorter alternative to the Big Fifty
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