FF04 Marketing, communication and content senior marketingmanagementsales

Marketing Manager

Även känt som: Head of Marketing · Marketing Lead

Sets marketing strategy, leads the marketing team and is accountable for brand positioning, budget allocation and the return on all campaigns.

The marketing manager reports to the board or the commercial director and steers marketers, specialists and external agencies. Unlike a marketer or campaign manager, this role decides on positioning, channel mix and budget rather than on execution. Selection typically fails because candidates are chosen on an appealing campaign portfolio, while the role depends on defending budget to the board and daring to stop channels that underperform.

Kompetenser som ska mätas

Dessa är beteende- och förmågekonstruktionerna i denna profil. För varje konstruktion anges vilken frågehrmforce-frågeformulär som mäter den.

Kompetenser som ska mätas	Målnivå	hrmforce instrument	Bedömningsmetod	Beteendeankare på målnivå
Creative thinking Kompetens (50-ramverk): Creativity	N5	Big Fifty, Competency Check	Personality questionnaire	Breaks through common assumptions in the field, brings in renewing solution directions and gives others room to experiment.
Directing and steering people Kompetens (50-ramverk): Management	N5	Big Fifty, Competency Check, 360 Feedback	Assessment centre	Designs the management line for the whole organisation, addresses managers on their style and defines what good steering means here.
external awareness Kompetens (50-ramverk): Environmental Awareness	N4	Big Fifty, Competency Check	Structured interview	Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team.
Flexibility Kompetens (50-ramverk): Flexibility	N4	Big Fifty, 15PF, Competency Check	Personality questionnaire	Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries.

Kort profil

De tio viktigaste kompetenserna i denna profil. Den fullständiga profilen med alla kompetenser, beteendeankare och utvärderingsmetoder finns i nedladdningsfilen.

T	Kompetens	Målnivå	Vikt	Knockout	Bedömningsmetod
V	Written expression	N5	5	ja	Work sample test
V	Content creation for target audiences	N5	5	ja	Portfolio or evidence
V	Marketing strategy	N5	5	ja	Work sample test
V	Content marketing	N5	5	ja	Portfolio or evidence
V	Marketing analytics and attribution	N4	5	ja	Work sample test
G	Creative thinking	N5	4	nej	Personality questionnaire
V	Editing and plain language	N5	4	nej	Work sample test
V	Storytelling	N5	4	nej	Simulation
G	Directing and steering people	N5	4	nej	Assessment centre
V	Value proposition development	N5	4	nej	Work sample test

Se alla 26 kompetenser i den fullständiga profilen

Bedömningsverktyg för denna tjänst

19 mätbara konstruktioner

Work sample test

Representative work sample under standardized conditions

11 mätbara konstruktioner

Competency Check

Behavioral-Level Competency Assessment

7 mätbara konstruktioner

Portfolio

Evaluation of prior work against fixed criteria

4 mätbara konstruktioner

Knowledge test (client-specific)

Professional knowledge test, customized for each client

4 mätbara konstruktioner

Big Fifty

Personality questionnaire, 150 items, 25 factors

3 mätbara konstruktioner

360 Feedback

Multiple assessments based on behavioral anchors

1 mätbara konstruktioner

15PF

Personality Profile, a shorter alternative to the Big Fifty

1 mätbara konstruktioner

Pulse Survey

Periodic measurement at the team and organizational levels