Internal Communications Officer
Also known as: Employee Communications Specialist
Produces communication resources aimed at employees, such as intranet and newsletters, and supports managers in conveying change and policy.
The internal communications officer makes sure employees are informed on time and understandably about policy, results and changes within the organisation. Unlike the communications officer who communicates externally, the audience here is the organisation itself, requiring a matching writing style and tone. Selection often looks at writing skill alone, while getting an honest story out of managers who would rather share only the good news is the pinch point in practice.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Internal and change communication | N4 | 5 | yes | Portfolio or evidence |
| V | Content creation for target audiences | N4 | 5 | yes | Portfolio or evidence |
| V | Marketing strategy | N4 | 5 | yes | Work sample test |
| V | Content marketing | N4 | 5 | yes | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | no | Work sample test |
| V | Storytelling | N4 | 4 | no | Simulation |
| V | Customer segmentation and targeting | N3 | 4 | no | Work sample test |
| T | Managing digital advertising campaigns | N3 | 4 | no | Work sample test |
See all 25 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
360 Feedback
Multiple assessments based on behavioral anchors
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
Pulse Survey
Periodic measurement at the team and organizational levels
15PF
Personality Profile, a shorter alternative to the Big Fifty
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