Community Manager
Also known as: Online Community Lead
Builds and moderates an online community around a brand or product, stimulates interaction between members and tracks customer sentiment and recurring topics.
The community manager keeps a group of users or customers active and engaged on a platform, answers questions and intervenes on unwanted behaviour. Unlike a social media manager, the emphasis is on two way conversation between members rather than one way content from the brand. Selection often looks at affinity with the platform, while consistently and promptly stepping in on a rising discussion before it escalates determines in practice whether a community keeps feeling safe.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| Empathy in service delivery Competency (50-framework): Sensitivity | N3 | Big Fifty, 360 Feedback | Personality questionnaire | Puts self in the position of a client in a vulnerable situation, chooses words carefully and keeps the agreement businesslike. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Content creation for target audiences | N4 | 5 | yes | Portfolio or evidence |
| V | Marketing strategy | N4 | 5 | yes | Work sample test |
| V | Content marketing | N4 | 5 | yes | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Editing and plain language | N4 | 4 | no | Work sample test |
| T | Social media communication | N4 | 4 | yes | Work sample test |
| V | Storytelling | N4 | 4 | no | Simulation |
| V | de-escalating and setting limits | N4 | 4 | yes | Situational Judgement Test |
| V | Customer segmentation and targeting | N3 | 4 | no | Work sample test |
See all 25 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Big Fifty
Personality questionnaire, 150 items, 25 factors
Knowledge test (client-specific)
Professional knowledge test, customized for each client
360 Feedback
Multiple assessments based on behavioral anchors
Conflict Styles
Preferred style in conflict situations
Mental Resilience (4C)
Mental Resilience According to the 4C Model
15PF
Personality Profile, a shorter alternative to the Big Fifty
Pulse Survey
Periodic measurement at the team and organizational levels
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