Web Editor
Also known as: Online Editor · Content Editor
Writes, edits and publishes copy in the content management system and keeps website and intranet current, findable and understandable for the audience.
The web editor manages daily online content and works with fixed publishing agreements, guidelines and a content management system. Unlike the copywriter, the emphasis is on editing, structuring and maintaining existing texts from colleagues across the organisation. Selection mainly tests language skill, while in practice the role fails on rewriting specialist copy from experts who want to keep their own wording.
Competencies to measure
These are the behavioural and ability constructs in this profile. Each one shows which hrmforce questionnaire measures it.
| Competencies to measure | Target level | hrmforce instrument | Assessment method | Behavioural anchor at target level |
|---|---|---|---|---|
| Creative thinking Competency (50-framework): Creativity | N4 | Big Fifty, Competency Check | Personality questionnaire | Puts several unusual solution directions side by side for a stuck problem and works out the most promising direction further. |
| external awareness Competency (50-framework): Environmental Awareness | N3 | Big Fifty, Competency Check | Structured interview | Follows sources outside the organisation systematically and uses those signals when adjusting working methods within the team. |
| Flexibility Competency (50-framework): Flexibility | N3 | Big Fifty, 15PF, Competency Check | Personality questionnaire | Revises the approach independently when the request changes, keeps stakeholders informed and still delivers the result within the boundaries. |
Short profile
The ten heaviest skills in this profile. The full profile with every skill, behavioural anchor and assessment method is in the download.
| T | Skill | Target level | Weight | Knockout | Assessment method |
|---|---|---|---|---|---|
| V | Written expression | N4 | 5 | yes | Work sample test |
| V | Editing and plain language | N4 | 5 | yes | Work sample test |
| V | Content creation for target audiences | N4 | 5 | yes | Portfolio or evidence |
| V | Content marketing | N4 | 5 | yes | Portfolio or evidence |
| G | Creative thinking | N4 | 4 | no | Personality questionnaire |
| V | Storytelling | N4 | 4 | no | Simulation |
| T | Word processing and document management | N4 | 4 | no | Work sample test |
| V | Customer segmentation and targeting | N3 | 4 | no | Work sample test |
| V | Applying brand positioning and visual identity | N3 | 4 | no | Portfolio or evidence |
| V | Idea generation | N3 | 3 | no | Work sample test |
See all 23 skills in the full profile
Assessment instruments for this job
Work sample test
Representative work sample under standardized conditions
Competency Check
Behavioral-Level Competency Assessment
Portfolio
Evaluation of prior work against fixed criteria
Knowledge test (client-specific)
Professional knowledge test, customized for each client
Big Fifty
Personality questionnaire, 150 items, 25 factors
360 Feedback
Multiple assessments based on behavioral anchors
Communication Styles
Preferred communication style
15PF
Personality Profile, a shorter alternative to the Big Fifty
Pulse Survey
Periodic measurement at the team and organizational levels
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